Opening a restaurant is a lifelong dream for many people, but it can be a difficult process without the proper guidance. It takes a lot of hard work and it can be more expensive than people realize. That’s why it’s so important to set a budget and look for ways to save money during the start-up process.
Here are some helpful tips for opening your restaurant on a budget:
- Find a Good Location
Having the right location is great for a restaurant, especially when you are trying to generate exposure early on. However, you may not be able to afford a space in the hippest downtown neighborhood. But you might be able to find a quality location that won’t cost you as much. Then, the quality of your food, positive word-of-mouth and powerful marketing can be how you get more customers.
- Buy Used Restaurant Equipment
One great way to save money when starting a restaurant is to buy some—if not all—of your necessary restaurant equipment used. Toro Kitchen offers certified, pre-owned restaurant equipment (cooking equipment, storage, work tables, refrigeration, appliances, smallwares and more) that is inspected, refurbished and backed by a warranty. You can get the quality restaurant equipment you need at highly discounted prices. New equipment can be very expensive, so buying used is a great way to save.
- Buy Locally
When buying ingredients, supplies, and equipment, try to keep it local. You can minimize shipping and delivery costs and build better local relationships that could benefit you in the future.
- Use Social Media to Generate Buzz
Social media is essentially a free resource to spread the word about your business. When you do things like blogging and social media promotions, you can really generate a lot of buzz about your restaurant without having to spend as much on marketing. Ultimately, social media is part of a balanced marketing approach, though, so it’s hard to depend on it as your sole marketing resource.
- Pay Attention to Seasonality
When you buy ingredients out of season, it can be expensive. Design your menu around seasonal dishes and purchase ingredients in season when you can in order to save money.
These are just a few ways to get your restaurant started with a more manageable budget in mind. When you save just a few dollars here and there, it will really help you get your business started off on the right foot and give you a chance to be more successful over time.
To find the best new and used restaurant equipment at bulk prices, turn to Toro Kitchen as your Southern California kitchen equipment supplier. We’ll help you get the most out of your budget!